Eletrolar Show 2026: What Proove Brought to São Paulo

When you’re choosing products for your store, you want to know more than the specs. How does the speaker sound? Is the mouse comfortable? Does the charger fit in a pocket?

We wanted the retailers to see these details for themselves and discuss with us what would be best for their customers. At Eletrolar Show 2026, Proove and Proove Gaming had that opportunity. The 2026 electronics show in Latin America brought us together with retailers and distributors from across the region.

From June 22 to 25, we presented audio, charging solutions, gaming gear and everyday electronics in São Paulo at booth №B18-Proove in Distrito Anhembi.

Why Proove Returned to São Paulo for Eletrolar Show 2026

Eletrolar Show is an annual B2B trade show in São Paulo dedicated to consumer electronics and durable goods. In 2025, it featured 1,500 exhibitors representing approximately 5,000 brands. More than 40,000 industry professionals attended the exhibition. In addition to mobile electronics, the gaming industry, and home appliances, the accompanying events cover topics such as electric mobility, lighting, and air conditioning.

We first presented Proove electronics in São Paulo at Eletrolar in 2025. Our team spoke with retail buyers and distributors about Proove and how we work with partners.

At Eletrolar Show 2026, Proove met participants from Argentina, Paraguay, Peru, Bolivia, Chile, Ecuador and Colombia, among others. Many wanted to work directly with the brand and develop it in their own country. They were interested in issues related to exclusive distribution, marketing support, and sales through retail stores and online. We also discussed certification and warranty policies.

We came back to the 2026 electronics show in Latin America to meet new partners and show them our updated range.

Eletrolar Show 2026: Proove Solutions for Retailers

The 2026 electronics show in Latin America covered several areas where we already develop products: mobile electronics, audio, gaming, home appliances and electric mobility. For each, we brought solutions that retailers could consider for their own range.

We prepared brochures for Proove and Proove Gaming. They covered the products we presented, with specifications and features that buyers could review after visiting the booth.

Audio for Personal and Shared Listening

Different listening habits call for different features. For headphones, we showed hybrid active noise cancellation, which reduces outside noise, and ENC, which helps make the user’s voice clearer during calls.

For shared listening, the new Proove Rumble speaker series featured Auracast. It allows audio to play through several compatible speakers at once, so listeners can spread the sound across a larger space. Users can also adjust the sound through the Proove app or switch on Bass Boost when they want more emphasis on the low frequencies.

Charging at Home and on the Move

Our charging range covered several everyday situations: carrying a power bank, charging multiple devices at a desk and keeping a phone powered in the car.

Among the new products were slim GaN chargers. This technology allows us to fit more charging power into a compact body that is easier to carry. USB Power Delivery and PPS support help compatible devices receive the power they need.

We also presented magnetic wireless charging. Qi2 uses magnetic alignment to keep the phone in the correct position on the charger. For drivers, our range included a new Qi2.2 car mount with wireless charging up to 25W for compatible phones.

Proove Gaming: More Control over the Setup

With Proove Gaming, we presented products for different parts of a gaming setup, from keyboards and mice to audio and seating.

One of those arrivals was the Proove Gaming Aress magnetic keyboard. Through its software, players can choose how far they need to press a key before it registers, from 0.5 to 3.2 mm. A light touch can trigger an action, while a deeper setting gives more room to rest fingers on the keys without accidental inputs. Players can also assign different actions to different press depths.

We brought new lightweight mice with optical switches, too. Alongside the peripherals, our chairs offered adjustments for the seat, backrest and armrests. This gave retailers products for both the way players control a game and the way they sit through a long session.

Everyday Products for the Home

Our home range included new hair dryers, grooming devices, smart scales and portable fans. One technology worth highlighting was the high-speed brushless motor in our new hair dryer, designed to deliver strong airflow.

Electric Mobility

We also brought new electric scooters. Depending on the model, the range included removable batteries, NFC unlocking, app control, turn signals and suspension. Removable batteries let riders charge without taking the whole scooter to an outlet, while suspension helps absorb bumps on uneven surfaces.

Continuing Our Work in Latin America

At Eletrolar Show 2026, Proove gained a better understanding of what potential partners across Latin America need. Our next step is to follow up with the businesses we met and discuss product selection and support for their markets.

Follow Proove and Proove Gaming on our official social media channels to find out which exhibitions we’re attending next and what we’ll be bringing!